Are you debating having a website created? In this article, you will discover the top three reasons why all small businesses would benefit from having their own site.

With Instagram, Facebook and ETSY, it’s not at the forefront of people’s minds to  have a website for their businesse or online store. If your company is up, running and has gotten this far without one, you might simply think,  “does my business need a website?” or  “why would I bother if my business is already semi-successful without one?”

The quickest answer is that there has never been a better time to launch your own website for your own business. Having a webpage offers a wide variety of benefits for growing companies, and most of these benefits lead to an increase in sales/business year on year.

3 reasons why a small business would benefit from a website.

1. IT MAKES YOU LOOK MORE PROFESSIONAL.

84% of today’s consumers think a website makes your business more credible than companies that only have social media profiles.

If you shared: an award, an upskill, a new qualification, or anything else relating to your business, six months down the line,  it would be lost in a sea of photos, reels, comments and igtv’s.

Having a website provides the option of always having your hard work on show, instantly putting it in front of those who land on your website.

Another plus of having your own website is the ability to create your branded email address, adding even more credibility to your business. No one wants a reply from snakeyjamie69@***.com when they are looking to communicate with a company. Did you know that your email address is presented to anyone trying to contact you and if it does not look professional it could alter how your prospect values your business.

2. YOUR SITE WILL ATTRACT CUSTOMERS THROUGH GOOGLE.

If you are thinking about launching your website, you are probably thinking about business growth and attracting new customers through google.

Unfortunately, customers will not buy from you forever.

There is always a possibility they may find someone else, something cheaper or an alternative, so attracting new customers is a necessity (this isn’t me telling you not to value your existing customers, please don’t ignore the ones you have already, they are your bread and butter and key for business sustainability).

Ensuring your website is seen on Google and social media will help support business growth by attracting new customers (or at least enticing them to your website, funnelling them down from prospect to buyer). Yay. 

Using SEO tools to help boost your way through google will support business growth, providing you have a website structure that will convert a prospect to a buyer. Catchy headlines and pointing your customer to click on the next shiny thing will support the funnelling process.

3. YOU CAN SHOWCASE YOUR PRODUCTS AND SERVICES IN ONE PLACE.

Having a website provides you with the ability to showcase all your products and services in one place, which is easy to navigate. By utilising a website, you can advertise to all potential customers not just what they will get when they purchase from you, but they can also get to know you as a business owner . By doing this, you will begin to build something called the “customer experience”. The customer experience is all about how the customer feels when they purchase your product and WHY they want to work with you. Your website is the perfect platform to start building that relationship with your customers, even before speaking with them (if you get the chance) and start building your business community.

I always suggest using high-quality photography on your website —images that showcase your best work. I understand this is an added cost, and sometimes, we just have to work with what we’ve got , but it is an important part of launching a website.

Having high-quality images, say, of your salon, can portray a feeling of what the customer will get when they enter your premises, for example, your salon, shop, restaurant and so on. Having beautiful images of your skincare products can instil a feeling in your customer of how they might feel on their skin. You will then start to attract the customers you want, your “target market”, and already you are making the CLV (customer lifetime value) last longer. – I will be creating content around CLV, customer experience and your target market in upcoming blogs, make sure you are subscribed for super useful content.

So, do you need a website for your business?

After reading these three points, I hope that your question isn’t “do I need a website for my business”, but “how have I coped without a website for this long!”

If you are still asking, “do I need a website for my business” the only answer I can provide you with is that if you want your business to thrive in the long term, then a website is one of the best investments a company can make, both for its current and future success.  

Contact me to start making your online presence known to the world wide web.

Laura 

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