Meta Ads for DTC brands that have hit a growth plateau.
I’m Liv. When revenue slows and ROAS drops, I find what’s holding your Meta Ads back and fix the right things first.
Without ripping apart what’s already working.
Free 20-minute strategy call. No obligation.
- £5.57back for every £1 spent on a current client’s new-customer campaigns
- 6.36xROAS on a reworked Meta ad, against a 3.0 target
- +41%affiliate revenue in two months for a UK beauty brand
- 6+ yrsin ecommerce, including as Marketing Manager
Before doing more, find out what’s stopping growth.
When Meta performance drops, it’s easy to assume the answer is more.
- More spend.
- More creative.
- More campaigns.
- More changes.
But without knowing the cause, more activity just adds more variables.
My first job is to find the problem before anything gets changed.
Your ad isn’t the whole sale.
The problem could be anywhere along here
- The adGets the right person interested.
- The clickStill has somewhere to go.
- The pageNeeds to continue the conversation.
- The offerNeeds to make sense.
- RetargetingPicks up the people who weren’t ready.
- The saleTraffic you’ve paid for, turning into sales.
Meta Ads Management
For established UK ecommerce and DTC brands that want more revenue from Facebook and Instagram ads without blindly increasing spend.
Campaign strategy and management
Account structure, campaign builds, testing and scaling decisions, handled day to day.
Creative strategy and ad copy
Angles, hooks and briefs led by the data, written to sound like the rest of your brand.
Weekly updates and monthly reports
What changed, why it matters and what happens next.
A monthly strategy call
Plus WhatsApp during the week if anything comes up.
See everything that’s included and how the first three months work
Free 20-minute strategy call. No obligation.
Pricing depends on ad spend and scope. TikTok Ads Management can be added where it makes sense for the brand.
Results built around the business goal.
What happens when paid media is tied to a clear business target instead of ROAS alone.
back for every £1 on new-customer campaigns, against a £3 target.
UUK ecommerce brandMeta Ads 1.8xThe ROAS an audit traced back to two very different products sharing campaigns.
ADTC art brandMeta audit +41%affiliate revenue in two months, without rebuilding the ad setup.
BUK beauty brandTikTok ShopAbout
I’ve spent six years on your side of the table.
I’m Liv Ball, a Meta Ads specialist for UK ecommerce and DTC brands. Before starting L Digital, I spent more than six years in-house at Envii, a seven-figure garden and home brand, working up from Digital Marketing Executive to Marketing Manager.
So I don’t look at paid media as an isolated channel. I’ve had to think about the things happening behind the ROAS number too.
‘I’ve had a great experience working with Liv. She continues to help me with Meta and TikTok advertising, as well as Klaviyo, and she is always extremely professional, knowledgeable, and reliable. … She takes the time to understand the business and what we’re trying to achieve, and most importantly, her work delivers great results.’
Questions
Before you book a call.
What happens on the call?
It’s a free 20-minute strategy call with no obligation. I’ll look at your details beforehand, get to know your business, and tell you honestly whether I think we’re a good fit. Either way, you’ll leave with a couple of things you can act on.
Who actually manages my account?
I do. There are no account managers or junior team members in between. The person you speak to on the call is the person working in your account.
How much does it cost, and is there a contract?
It depends on what you need, which channels we’re covering and how much you’re spending, so I’ll give you a clear quote after our call. The first three months are a commitment, because that’s how long it takes to diagnose, stabilise and start scaling properly.
How much do I need to be spending on Meta?
I usually work with brands already spending a few thousand a month. If you’re spending less, or haven’t launched yet, a one-off audit can be a better first step, and I’m happy to talk you through that on the call.
Your revenue has plateaued. That doesn’t mean you need to throw more money at Meta.
You might already have more opportunity sitting inside your account, creative, traffic and customer journey than you realise.
Best suited to established DTC brands already generating consistent sales, usually spending a few thousand a month on Meta.
What you’ll get from the call
- I’ll get to know your business and what you’re trying to achieve.
- I’ll tell you honestly whether I think we’re a good fit.
- You’ll leave with a couple of things you can act on, whether we work together or not.
You’ll speak to me, Liv.Prefer email? liv@ldigital.co.uk
- Step 1Your brand
- Step 2Pick a time
Tell me about the brand.
Then pick a time for your free 20-minute strategy call.
Thanks. Now pick a time that suits you.
I’ll review your details before we speak, so the 20 minutes is spent on your account rather than the basics.