Meta Ads Management
For established UK ecommerce and DTC brands that want more revenue from Facebook and Instagram ads without blindly increasing spend.
It could be your creative, your campaign structure, or a winner that hasn’t had room to scale. Just as often, Meta is being run separately from the rest of the business, so the ads say one thing and the website, emails and offers say another. That’s why I look beyond Ads Manager.
What’s included
- Campaign strategy and management
- Account structure, campaign builds, audience strategy, retargeting, testing and scaling decisions.
- Ongoing optimisation
- Campaign monitoring, budget allocation and controlled decisions based on ROAS, cost per purchase, CTR, creative fatigue and wider performance.
- Creative strategy
- Angles, hooks, concepts and briefs led by the data and written to sound like the rest of your brand. Every concept has a clear hypothesis and a role in the testing plan. You or your creative team produce the finished assets.
- Ad copy
- Paid social copy, headlines and messaging variations aligned with the campaign and creative strategy.
- Weekly updates and monthly reporting
- A short update every week and a full report each month, covering what changed, why it matters and what happens next. I’m also on WhatsApp during the week if questions come up.
- Landing page recommendations
- If the click is working but the destination isn’t, I’ll flag the friction: messaging mismatch, weak offer clarity, conversion barriers or a disconnect between the ad and the page.
- Monthly strategy call
- A focused review of performance, creative, testing priorities and what needs to happen next.
Diagnose broadly. Execute narrowly.If something outside Meta is hurting performance, I’ll flag it and explain why it matters, so decisions in your ad account are made with the full picture.
Pricing depends on ad spend and scope. TikTok Ads Management can be added where it makes sense for the brand.
Your first three months
Good paid media management is knowing what to change, why you’re changing it, and what should be left alone. The 3-month commitment gives each stage the time it needs.
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Month one
Diagnose.
The first weeks are an audit and a chance to get to know the business, your customers and your competitors. Strategy comes before execution here, because anything built on the wrong foundations tends to crumble.
Account history, creative performance, Shopify data, revenue trends, retargeting, landing pages, customer journey, competitor activity, previous wins and losses.
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Month two
Stabilise.
Protect what works and fix the biggest problems first.
That means no unnecessary rebuilds and no switching everything off just to put a new stamp on the account. Changes go in one at a time, so we can see what moved performance.
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Month three
Scale.
Put more budget behind what’s working, with structured testing to find what comes next.
Creative testing, budget allocation and steady, controlled optimisation.
This is for established ecommerce and DTC brands.
You already have something that works: a proven product, existing revenue, website traffic, paid media, creative assets, customer data and some email marketing.
The business has proven itself. The goal now is getting growth moving again.
We’ll probably be a good fit if
- Revenue has stopped growing at the rate it used to.
- ROAS has declined and you’re not completely sure why.
- Your old winning creatives are starting to fatigue.
- You’re spending on Meta but don’t want the only answer to be “increase the budget.”
What I won’t do
- Rebuild your account simply to look productive.
- Push endless creative volume without knowing what we’re testing.
- Change ten things at once and then pretend we know what caused the result.
- Let a Meta retainer turn into running your whole marketing department.
Let’s look at your Meta Ads.
Tell me about the brand and pick a time for a free 20-minute strategy call. No obligation.